About Firesafe

Firesafe was established in 1981 as a division of the company Protan. The main product and services were fire proofing in buildings. During the 1980s, the first buildings with load-bearing steel structures emerged, and fire protection of steel became a new focus area. In 1987, Firesafe started operations in Århus, Denmark, and later in Copenhagen.

In 1990, Protan was acquired by Norsk Hydro, and Protan Brannsikring was renamed Firesafe AS and became part of Hydro Care. In 1991, the Preventive Regulation (FOBTOB) was adopted. It clearly defined the owner’s responsibility for fire safety in a building. Firesafe established a consultancy department to meet the increased need for fire technical advice for building owners.

In 1993, Norsk Hydro decided to focus on its core areas, and Firesafe was sold to the management of the company and Moelsa Industrier, the former main owner of Protan AS, which was owned by the Ameln family. The years leading up to 2000 were characterized by strong growth in construction activity in Norway, and Firesafe experienced positive development in both revenue and profitability. In 1998, Moelsa Industrier increased its ownership stake in Firesafe to 85%.

In 2004, Firesafe acquired GPG Fire Systems in Sweden. GPG was the manufacturer of GPG Fire Stopping System and had been Firesafe’s main supplier of this product since the mid-1980s. GPG also had operational departments in Stockholm and Lund, which are now divisions of Firesafe Sverige AB.

At the end of 2004, Firesafe became a 100% owned subsidiary of Moelsa Industrier, and Morten Ameln simultaneously took over as CEO of Firesafe AS. This marked the beginning of a strong growth period for Firesafe. Today, Firesafe is the market leader in the Nordic region in its areas. In 2010, Morten Ameln bought out Firesafe from Moelsa Industrier and was the sole owner of the company until June 2022. In the autumn of 2017, Kidde Sweden AB (now Firesafe Sverige AB) and Kidde Finland OY (now Firesafe Finland OY) became part of the Firesafe group.

In June 2022, FSN Capital acquired the majority of the shares in Firesafe. With FSN Capital as a new active main owner, Firesafe is positioned for the future development of the group both through organic growth and further acquisitions.

Today, Firesafe appears as a total supplier in fire protection with services in fire technical consulting, construction, installation, inspection, service, and sales of specialized fire products. The Firesafe group has a turnover of approximately NOK 1.4 billion and has more than 1000 employees in Norway, Sweden, Denmark, and Finland. In recent years, the company has acquired several businesses that have brought new markets and expertise.

Proprietary patented solutions have been developed in the market areas of tunnels and offshore/marine.

Firesafe has ambitions for further growth in the Nordic region through acquisitions and internal development. The company has a clear vision of contributing to a safer society.